It was late great movie critic Clyde Gilmour who, back in 1979, described sci-fi stunner Alien as "Boffo Entertainment!" If you asked the 60-plus IT executives who attended the inaugural CIO 100 Assembly what they thought of the event, something similar may have sprung to their lips — only in this case, the phrase might have been 'Boffo Edutainment!' Not to put too fine a point on it, their enthusiasm was palpable.
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