From crunching the numbers with statistical analysis and analytics to getting a clearer view of the action than ever before by way of digital video editing, the worlds of technology and sport are working more closely together to help teams gain that crucial edge between victory and defeat. Could the jocks and the nerds of the world unite? With the amount of technology that is popping up all over the world of professional sports, the answer seems to be a definite "yes". The level of technology adoption by sports teams lags that of other larger industries, in part because the members of this sector are, head-count-wise, small businesses. IT nevertheless has the potential to give teams the critical competitive advantage they need to beat the competition. Sports may be a sexy market but it's not a large one, so it's not surprising that the major vendors haven't been developing sportsspecific applications. However, small players, consultants and the teams are driving innovation in areas like digital video editing, statistical analysis and analytics.
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