Tim Passios knew for sure the marketing hype about unified communications was out of control when he saw that a headset manufacturer was billing itself as "the voice of unified communications." "It's a headset," he snorted. (While Passios declined to name the company, a quick Google search reveals it to be Plantronics Inc.) "That's just jumping on the bandwagon." Concern about hype isn't what you'd expect from someone whose title is director of solutions marketing for Interactive Intelligence Inc., a unified communications (UC) vendor. Interactive launched in 1994 as a call centre company, then branched into enterprise IP telephony and messaging. In 2001, voice over IP (VoIP) became practical and convergence of the network began in earnest, he said.
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