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Social media analytics offers untapped potential

机译:社交媒体分析提供未开发的潜力

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Many Companies Are still struggling to come up with a social media strategy, let alone analyze those conversations and turn them into bottom-line benefit. In a survey of 2,100 companies, sponsored by SAS Institute Inc., 75 per cent of companies surveyed didn't know where their most valuable customers were talking about them, and only 23 per cent use social media analytic tools.At the SAS Premier Business Leadership Series, the company announced that SAS Conversation Center, which is designed to help companies capture tweets in real time and identify those that are significant to the company, brand or product, based on sentiment and influence of the tweeter, will be available in January 2011.
机译:许多公司仍在努力制定社交媒体策略,更不用说分析这些对话并将其转化为底线收益了。在SAS Institute Inc.赞助的对2100家公司的调查中,有75%的受访公司不知道最有价值的客户在哪里谈论他们,只有23%的公司使用社交媒体分析工具。公司宣布推出“领导力系列”,旨在帮助公司实时捕获推文并根据推特的情感和影响力识别公司,品牌或产品的重要信息的SAS对话中心将于1月推出。 2011。

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