Exploiting social media: The next step in business analytics

摘要

Data is becoming Big Data, but a lot of companies are still struggling to deal with it. At the SAS Premier Business Leadership Series, SAS released findings from a new global survey conducted by the Economist Intelligence Unit, which found that growing data volumes threaten to overwhelm organizations lacking a broad data management plan. Forty-five per cent of respondents said the biggest barriers to exploiting Big Data are too much data and too few resources, and only 18 per cent said their organizations are committed to collection and analyzing data through a welldefined data management plan. But 53 per cent of those with a plan said their financial results bested those of the competitors.