Meltwater picks up social search engine,targets Canada

摘要

Meltwater group has purchased Dallas, Tx.-based real-time social search engine firm IceRocket in an effort to challenge competing products such as Radian6 and expand its Canadian footprint.The San Francisco-based online analytics software maker will integrate IceRocket's content aggregating technology into its flagship Meltwater Buzz social monitoring and engage-ment product.