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Influence of temperament and character on online gamer loyalty: Perspectives from personality and flow theories

机译:气质和性格对在线游戏玩家忠诚度的影响:个性和流量理论的视角

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摘要

Online games are a popular form of computer communication, and their continued use is fueled by on online gainer loyalty, i.e., the intention to repeatedly play a game. However, the relevant literature has not sufficiently examined what persohality traits should influence users to be loyal and the underlying mechanism, indicating a research gap. Therefore, the purpose of this study is to examine how temperament and character impact online gamer loyalty. Personality and flow theories were used for developing the theoretical model and responses from 1861 online garners were analyzed using structural equation modeling. The analytical results indicate that online garners' persistence, novelty seeking, and reward dependence encourage their loyalty through increased skill, challenge, and flow. Cooperativeness also improves loyalty through increased interdependence, while self-transcendence increases it through increased telepresence and flow. This study is the first examining the impact of gamer temperament and character dimensions on loyalty. (C) 2017 Elsevier Ltd. All rights reserved.
机译:在线游戏是计算机通信的一种流行形式,在线获得者的忠诚度(即重复玩游戏的意图)推动了它们的继续使用。然而,相关文献还没有充分研究哪些持久性特征会影响用户忠诚度及其潜在机制,这表明存在研究空白。因此,本研究的目的是检验气质和角色如何影响在线游戏玩家的忠诚度。人格和流动理论被用于建立理论模型,并使用结构方程模型分析了1861年在线顾客的反应。分析结果表明,在线获取者的坚持不懈,寻求新颖性和奖励依赖性通过提高技能,挑战性和流程来鼓励他们的忠诚度。合作也可以通过增加相互依赖性来提高忠诚度,而自我超越可以通过增加远程呈现和流动性来提高忠诚度。这项研究是首次研究玩家气质和角色维度对忠诚度的影响。 (C)2017 Elsevier Ltd.保留所有权利。

著录项

  • 来源
    《Computers in Human Behavior》 |2017年第5期|398-406|共9页
  • 作者单位

    Chang Gung Univ, Grad Inst Business & Management, Taoyuan, Taiwan;

    Fu Jen Catholic Univ, Dept Business Adm, Taipei, Taiwan;

    Ming Chuan Univ, Dept Business Adm, Taipei, Taiwan;

    Chang Gung Univ, Dept Ind & Business Management, Taipei, Taiwan|Chang Gung Mem Hosp, Dept Rehabil, Taipei, Taiwan|Ming Chi Univ Technol, Dept Business & Management, New Taipei, Taiwan;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Online game; Temperament; Character; Flow; Loyalty;

    机译:网络游戏;性情;性格;流向;忠诚度;
  • 入库时间 2022-08-18 02:09:44

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