Non-Discursive Rhetoric: Image and Affect in Multimodal Composition Author: Joddy Murray, PhD Publisher: State University of New York Press, Albany ISBN: 978-0-7914-7676-5

摘要

Non-Discursive Rhetoric: Image and Affect in Multimodal Composition is an in-depth and reliable book for those in academia, especially those in composition, as well as those who are interested in multimodality and non-discursive rhetoric. In his book, Joddy Murray explains the technological advances that have the potential to create new languages that are different from the spoken and printed word, such as graphics, photos, images, hypermedia, film, typography, and other modes of expression. Murray posits that these modes require their own theory of language and symbolization that contain emotion, ambiguity, simultaneity, and multiple layers of meaning. He also asserts that everything is multimodal: print-based words, symbols, and various pictures and images.