Algorithmic Circulation: How Content Creators Navigate the Effects of Algorithms on Their Work

摘要

This article examines the role that algorithms play in circulation and content strategy. Arguing that algorithms are changing how content creators think about content strategy and circulation, this article introduces the idea of algorithmic circulation to describe how content creators navigate the effects of algorithms on their work. The term algorithmic circulation describes the processes by which creators may plan for their content to be taken up or boosted by algorithms through iterative processes of navigating, adapting, and reconfiguring their content strategies. Ultimately, such a shift in thinking about circulation and content strategy has implications for pedagogy, where teachers must be aware that successful algorithmic circulation requires students and practitioners to adapt their content strategies tactically, pay attention to algorithmic audiences, imagine intertwined algorithmic and human agency, and navigate uncertainty with grit and determination.