Online Product Rating Manipulation and Market Performance

Zhou Wenqi; Liu Yuhong

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Online Product Rating Manipulation and Market Performance

机译：在线产品评分操作和市场表现

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摘要

Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.

机译：在数量和价值上操纵产品的在线评分可能会极大地影响其市场表现，但是特定策略的利润可能会因产品而异，并且最高评分值可能无法最大化。

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来源
《Computer》 |2015年第5期|72-75|共4页
作者
Zhou Wenqi; Liu Yuhong;
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作者单位

Duquesne University;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Social Computing; e-commerce; market performance; online rating systems; online ratings; online reviews; rating manipulation; social media;

机译：社交计算;电子商务;市场绩效;在线评级系统;在线评级;在线评论;评级操纵;社交媒体;

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1. Online ballot stuffing: Influence of self-boosting manipulation on rating dynamics in online rating systems [J] . Zhang Lun, Wang Sheng-Feng, Lin Zi-Zhan, Telematics and Informatics . 2019,第MAY期

机译：在线投票填充：自增强操作对在线评分系统中评分动态的影响
2. How can online marketplaces reduce rating manipulation? A new approach on dynamic aggregation of online ratings [J] . Ivanova Olga, Scholz Michael. Decision support systems . 2017,第deca期

机译：在线市场如何减少评分操纵？动态汇总在线评分的新方法
3. Efficiently Promoting Product Online Outcome: An Iterative Rating Attack Utilizing Product and Market Property [J] . Yuhong Liu, Wenqi Zhou, Hong Chen IEEE transactions on information forensics and security . 2017,第6期

机译：有效地推广产品在线结果：利用产品和市场属性进行的迭代评级攻击
4. The Effects of Online Social Relations on Product Ratings and Adoption: Evidence from an Online Social Site [C] . Xiaoyun He, Yan Chen Decision Sciences Institute annual meeting . 2014

机译：在线社交关系对产品评级和采用的影响：来自在线社交网站的证据
5. An examination of online ratings on hotel performance indicators: An analysis of the Boston hotel market. [D] . Markham-Bagnera, Suzanne D. 2016

机译：在线评估酒店绩效指标：对波士顿酒店市场的分析。
6. A new approach to expert reviewer detection and product rating derivation from online experiential product reviews [O] . Atiquer Rahman Sarkar, Shamim Ahmad 2021

机译：在线经验产品评论的专家评审员检测和产品评级推导的一种新方法
7. 1 Ratings Lead You To The Product, Reviews Help You Clinch It? The Mediating Role of Online Review Sentiments on Product Sales [O] . Lee Kong, Chian School Of, Nan Hu, 2013

机译：1个评分引领您到产品，评论帮您解决问题？在线评论情绪对产品销售的中介作用

Online Product Rating Manipulation and Market Performance

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