Online Advertising Fraud

Kshetri Nir; Voas Jeffrey

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Online Advertising Fraud

机译：在线广告欺诈

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摘要

Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.

机译：欺诈是一个信任问题。在线欺诈是一种讯网数据库问题。 Juniper Research估计，2018年广告欺诈在线广告客户提供了190亿美元的全球。最近的一项调查显示，78％的受访者对广告欺诈和机器人交通有关。

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来源
《Computer》 |2019年第1期|58-61|共4页
作者
Kshetri Nir; Voas Jeffrey;
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作者单位

Univ N Carolina Bryan Sch Business & Econ Management Greensboro NC 27412 USA;

Cigital Dulles VA USA;

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正文语种 eng
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专利

1. Detecting and Understanding Online Advertising Fraud in the Wild [J] . Fumihiro KANEI, Daiki CHIBA, Kunio HATO, IEICE transactions on information and systems . 2020,第7期

机译：在野外检测和理解在线广告欺诈
2. Online Advertising Fraud [J] . Kshetri Nir, Voas Jeffrey Computer . 2019,第1期

机译：在线广告欺诈
3. Combating online fraud attacks in mobile-based advertising [J] . Geumhwan Cho, Junsung Cho, Youngbae Song, EURASIP journal on information security . 2016,第1期

机译：打击基于移动的广告中的在线欺诈攻击
4. Click-Fraud Detection for Online Advertising [C] . Roman Wiatr, Vladyslav Lyutenko, Milosz Demczuk, International Conference on Parallel Processing and Applied Mathematics;Workshop on Models, Algorithms, and Methodologies for Hierarchical Parallelism in New HPC Systems;Workshop on Scheduling for Parallel Computing;Minisymposium on HPC Applications in Physical Sciences;Workshop on Power and Energy Aspects of Computation;Workshop on Complex Collective Systems;Minisymposium on High Performance Computing Interval Methods;Workshop on Language-Based Parallel Programming Models;Workshop on Applied High-Performance Numerical Algorithms in PDEs . 2020

机译：点击欺诈检测在线广告
5. Attitude toward the online advertising format: A reexamination of the attitude toward the ad model in an online advertising context. [D] . Burns, Kelli Suzanne. 2003

机译：对在线广告格式的态度：在在线广告环境中对广告模型的态度的重新审视。
6. Please be Honest and Provide Evidence: Deterrents of Deception in an Online Insurance Fraud Context [O] . Sharon Leal, Aldert Vrij, Galit Nahari, -1

机译：请诚实并提供证据：在线保险欺诈中的欺骗威慑
7. Combating online fraud attacks in mobile-based advertising [O] . 2016

机译：打击基于移动广告的在线欺诈攻击

Online Advertising Fraud

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