As well as helping to minimise the chances of data theft and the ensuing bad publicity for their organisation, information security professionals now have a more proactive role - the analysis and management of their company's social network footprint. Before you meet someone for the first time, there is an increasing tendency to Google them and their company. What you discover can affect how you treat them. An organisation's social network footprint comprises not only what the search engine shows about the company, but also about its employees and directors. Taking a forensic analysis approach, the information security department can search online and create a profile of its organisation to show where it is exposed.
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