Co-creation websites

摘要

Lego allows customers to develop Lego bespoke kit, which they can buy. Kits are built in a virtual Lego environment created in a software tool downloaded from Lego's website. You can also view and buy creations of other customers on the website. Lego also uses social networking tools to encourage innovation among its customer base.rnConnect and Develop is a website and community dedicated to encouraging collaboration between chemicals and biotech firms, either those who want to sell their inventions to be used in P&G products, or use ideas from P&G to develop their products.