Rebecca George has a new approach to the problem of the gender imbalance in the IT industry. It is not just women who are alienated by IT's traditional working culture, she says, but young men too, and something needs to change if the sector is to thrive. The new chair of the British Computer Society Women's Forum is also a partner at Deloitte. She wants ideas from IT professionals on how they would entice more women and young people into the sector. "I suspect that part of the problem is to do with the culture of organisations in which people are working," George says. "I do not think it hits just women - I have a feeling that bright, creative, interesting men are leaving the industry as well." George has been working to increase IT's female contingent since the early 1990s, and says she has tried everything.
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