Dairy Makers Make A Go Of Web 2.0

摘要

A huge dairy cooperative in the US, which supplies supermarkets such as Wal-Mart, Safeway and Costco, has made use of Web 2.0 technology to reengineer its whole business, In particular, the organisation's usage of wiki-style online collaboration tools has helped to streamline all of its business processes, from distribution and logistics through to support and services. Tillamook County Creamery Association is a 100-year-old cooperative made up of more than 150 farmer-owned dairies, employing over 600 people in total. The business produces dairy products, including more than a dozen cheeses, butter, yoghurts and smoothies. It does this at two manufacturing plants in Oregon - Tillamook and Boardman.