Blowin' in the Wind

摘要

Like the fairy tale characters on which they are based, the three little pigs in PDI/DreamWorks' recent television commercial discover―albeit the hard way―that building a house of straw is not a structurally sound decision. In the whimsical all-computer-generated spot for Visa, which is airing in Latin America, the pigs become wiser as they build houses of straw and then stick, which are blown to the ground by a huffing, puffing wolf. Finally, the trio builds a house of brick, purchased with a VISA card. Ironically, constructing―and decimating―the 3D model of the straw house proved to be more of a technical feat than creating the house made of bricks. "The straw house had to look realistic," says director Cliff Boule, "and giving the straw the right look and weight when it was blown down by the wolf was extremely difficult to accomplish."