Vertical Editing

摘要

In the late '90s, things were going well for Media 100. Along with Avid and Adobe, it was one of the most dominant players in the nonlinear editing market. Sales were strong, and the market was hot. By 2000, in addition to its standard video editing tools, the company was bringing to market an array of products focused on the exciting new area of streaming video, and investors were dazzled by the possibilities. Unfortunately, when the dot-corn bubble burst in the Spring of 2001, that all changed. Over the next two years, sales slumped, market share dropped, and Media 100's stock price, which had reached roughly $40 per share, tumbled to less than a dollar.