GENERATING A BUZZ

摘要

What happens when creatives and artists use two of today's cutting-edge technologies - unmanned aerial vehicles (UAVs) and virtual reality - to create an advertising campaign? The innovative and buzz-worthy "The Art of Patron: VR Experience." New York agency Firstborn, which had developed VR initiatives for a number of iconic brands in the past, did so again, this time for spirits maker Patron. Working with various partners, including Director Mark Kudsi (aWhiteLabelcompany) and Legend VR, the group devised an interactive tour that takes viewers through the tequila-making process - from the viewpoint of a virtual bee as it flies across agave fields and through the Patron distillery.