Unless your mind is as drink-addled as mine, you should recall my bemoaning the inevitability of every high-profile web event falling over; the organisers usually quick to pin the blame on supposedly unprecedented demand. Well, it's happened again. The outfit responsible for the latest online outage is Coca-Cola. No sooner had it opened the UK doors on its Apple Itunes-aping www.mycokemusic.com legal-music-downloads service, than it pulled them closed, citing technical difficulties. (The specific difficulty being that the service didn't work.) Curious visitors - of which, Backbiter was one - were fobbed off with a message that the site was being 'uploaded with the latest music' and that they should return at midday. Backbiter returned at midday and was told to try again at 4pm. At 4pm, I was told to return the next day. Predictably, that tomorrow came and went and at the time of writing, a new tomorrow hasn't arrived. The incompetence of Coke's tech-heads ensured that all the fizz has left this launch.
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