Ofcom allows product-placement adverts on TV

摘要

Advertisers will soon get the ability to pay to plug products on TV and radio programmes. Ofcom has confirmed that from 28 February 2011, brand owners will be able to pay to put references for products and services in programmes; but only in certain programmes and the brands must not be unduly prominent. The communications regulator has also relaxed the rules for this type of advertising on radio which came into force on 20 December.