BT ADVERT BROKE RULES

摘要

The ASA has banned a BT broadband TV advert for burying the terms and conditions in hard-to-read text at the bottom of the screen. Broadcast in May, the ads promoted increased discounts, and a £100 reward card for signing up online. In its ruling (www.snipca. com/26315) the ASA said the ad broke several guidelines, including presenting text in large blocks and using abbreviations, and was therefore "likely to mislead".