Previously, the Now TV box let you watch digital Freeview with an aerial and add online pay channels. But the Smart Box with 4K and Voice Search is purely an internet streaming device. That limits it to homes with fast broadband (at least 2.5Mbps, but 10 times that for reliable 4K) and puts it in direct competition with the likes of Apple TV and Amazon Fire TV. A unique selling point is the availability of Sky pay channels. Sky Sports, for example, costs £47 with Sky Q but £34 on Now TV. You can also buy one-off day or week passes. With no bundles, however, the benefit with fewer options turns into a disadvantage when you want more. And despite this 4K box, Sky has no plans to upgrade its streams to 4K resolution. At the time of writing, they're not even Full HD, but 720p - just a bit sharper than pre-flat-screen telly. They've promised 1080p by the end of 2019.
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机译：以前，现在电视盒可以让您通过天线观看数字Freeview并添加在线付费频道。但是具有4K和语音搜索功能的Smart Box纯粹是一种互联网流媒体设备。它将其限制在具有快速宽带（至少2.5Mbps，但是可靠4K的10倍）的家庭中，并使它与Apple TV和Amazon Fire TV等同类产品直接竞争。一个独特的卖点是Sky付费渠道的可用性。例如，Sky Sports的Sky Q售价为47英镑，而Now TV则为34英镑。您也可以购买单日或全天通行证。但是，如果没有捆绑销售商品，那么选择更少的好处就变成了劣势。尽管有4K盒，Sky也没有计划将其流升级到4K分辨率。在撰写本文时，它们甚至还不是Full HD，而是720p-仅比平板电视前的清晰度高。他们承诺到2019年底实现1080p分辨率。
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