Mastering Commercial Services: The Vital Role of OSS - Commercial services come with significant demands in customer care and back-office needs. Weil-trained operational support systems can help MSOs fetch a share of this market

摘要

Because cable operators have focused on serving residentiai subscribers, commercial markets remain largely untapped, representing potential sources of new revenues. While the market for commercial services exceeds USD120 billion, customer expectations and technical requirements exceed those of residential offerings. In the near future, deployable technology will mature so operators will be able not only to reach parity with telco offerings, but also surpass them in speed, innovation and customer experience. This is no n'me for operators to wait for technological developments. Rather, they must begin a phased entrance into commercial services, growing in step with developing technologies wbile seizing customers.