SACRIFICE, CONSUMPTION, AND THE AMERICAN WAY OF LIFE: ADVERTISING AND DOMESTIC PROPAGANDA DURING WORLD WAR Ⅱ

Dannagal Goldthwaite Young

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SACRIFICE, CONSUMPTION, AND THE AMERICAN WAY OF LIFE: ADVERTISING AND DOMESTIC PROPAGANDA DURING WORLD WAR Ⅱ

机译：牺牲，消费和美国的生活方式：第二次世界大战期间的广告和国内宣传

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This paper explores the themes of sacrifice and consumption in World War Ⅱ advertising, including content analyses of advertisements and editorials in the Saturday Evening Post as well as a textual analysis of articles in the advertising trade publications Printer's Ink and Industrial Marketing in 1942 and 1943. Results are discussed in terms of Cohen's (2003) concepts of "citizen consumer," "purchaser consumer," and the ultimate American postwar dual-identity: "purchaser as citizen."

机译：本文探讨了第二次世界大战广告中牺牲和消费的主题，包括对《星期六晚上邮报》中广告和社论的内容分析，以及对广告贸易出版物《打印机的墨水和工业营销》在1942和1943年的文章的文字分析。根据Cohen（2003）的“公民消费者”，“购买者消费者”和美国战后最终的双重身份：“购买者作为公民”来讨论结果。

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《The communication review》 |2005年第1期|p.27-52|共26页
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Dannagal Goldthwaite Young;
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Annenberg School for Communication, 3620 Walnut Street, Philadelphia, PA 19104;

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正文语种 eng
中图分类文化、科学、教育、体育;
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入库时间 2022-08-18 01:22:44

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SACRIFICE, CONSUMPTION, AND THE AMERICAN WAY OF LIFE: ADVERTISING AND DOMESTIC PROPAGANDA DURING WORLD WAR Ⅱ

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