Apparel exporters pin hopes on non-traditional markets

摘要

Along with a reduction in orders from western markets due to the ongoing economic recession, tough competition from countries like Vietnam and Bangladesh, Indian apparel exporters now pinning their hopes on non-traditional markets like Russia, Mexico, South Africa, Australia and West Asia to keep their business running. The plan is also to increase apparel exports from India to non-traditional markets from the current 24 percent to 35 percent within next few years.