Madura brands diversifying products to gain market spread

摘要

The brands under Madura Fashion and Lifestyle such as Louis Philippe, Allen Solly, Peter England are now focusing on non-apparels in a big way. After introducing smart casuals and formal wear for men, women and kids, these brands are venturing into new growth categories like footwear and even laptop bags to capture eyeballs. While premium casual wear brand Allen Solly announced its plans of entering the footwear segment recently, super-premium brand Louise Philippe has launched office and laptop bags and mid-priced brand Peter England unveiled luggage products sometime back. Louis Philippe was the first brand to diversify from apparels and offer footwear and accessories.