CHT presents the first fabric softener based on recycled silicone as a contribution to circular Economy

摘要

TREND researchers have declared "neo-ecology" the most important megatrend of the 2020s. It describes the transformation to a resource efficient, sustainable economy that is taking place in society. As a forward-looking strategy for improved resource efficiency a circular economy is an important aspect of this development and is becoming increasingly important particularly for millennial consumers. Product characteristics that bring together added value and longevity are decisive factors that influence purchase decisions. In particular, the new generation values the sustainable ideals of swapping and reusing, especially when it comes to preserving the value of an item of clothing for longer. As a result, textile products not only need to fulfill fashion aspects and functionality expections, but also combine characteristics like longevity and resource protection.