WHERE do we go from here? The fashion industry is broken - and has been for some time. If there's a tangible upside to the current pandemic, it's that finally the iceberg is out of the water and in the public domain. Seismic change is required to redefine fashion - that's fast or slow fashion - every aspect of the current business model is now under scrutiny. The timescale is acute - In the past new technologies and equally disruptive business models have had the benefit of time to embed into the production process, but Covid has accelerated the need for change and shows no sign of slowing. Ecommerce sales are on the up witnessing ten years growth in just the first 3 months of the pandemic. But something else has accelerated - environmental awareness - the consumer is becoming increasingly aware of the true environmental cost of Fashion. The pressure on the system is palpable - business's that have embraced digitization and technology have excelled during this incredibly difficult time - those that haven't or cannot afford to do so, struggle on or disappear. If the fashion industry doesn't address its unsustainable practices it will neither survive nor thrive. The consumer demands action as does the environment.
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