How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks

著录项

• 来源
  《Cognitive computation》 |2014年第4期|1-16|共16页
• 作者

  Giovanni Vecchiato; Patrizia Cherubino; Anton Giulio Maglione; Maria Trinidad Herrera Ezquierro; Franco Marinozzi; Fabiano Bini; Arianna Trettel; Fabio Babiloni;

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• 作者单位

  1.Department Physiology and Pharmacology “Sapienza” University Piazzale Aldo Moro 5 00185 Rome Italy 2.BrainSigns s.r.l. Via Sesto Celere 7c 00152 Rome Italy;

  2.BrainSigns s.r.l. Via Sesto Celere 7c 00152 Rome Italy 3.Department Economics and Marketing “IULM” University Via Carlo Bo 1 20143 Milan Italy;

  2.BrainSigns s.r.l. Via Sesto Celere 7c 00152 Rome Italy 4.Department of Anatomy Histology Forensic Medicine and Orthopedics “Sapienza” University Via Borelli 50 00185 Rome Italy;

  5.Clinical and Experimental Neuroscience (NiCE-CIBERNED) Department of Human Anatomy and Psychobiology School of Medicine University of Murcia Campus Universitario de Espinardo 30100 Murcia Spain;

  6.Department of Mechanical and Aerospace Engineering “Sapienza” University Via Eudossiana 18 00184 Rome Italy;

  6.Department of Mechanical and Aerospace Engineering “Sapienza” University Via Eudossiana 18 00184 Rome Italy;

  2.BrainSigns s.r.l. Via Sesto Celere 7c 00152 Rome Italy;

  1.Department Physiology and Pharmacology “Sapienza” University Piazzale Aldo Moro 5 00185 Rome Italy 2.BrainSigns s.r.l. Via Sesto Celere 7c 00152 Rome Italy 7.IRCCS Fondazione Santa Lucia via Ardeatina 306 00179 Rome Italy;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  EEG; Heart rate; Emotions; TV commercials; Neuromarketing;

  机译：脑电图;心律;情感;电视广告;神经营销;