Shop Hops: Partnering for Profits

摘要

What can groups of fabric, craft, sewing and quilting stores do to promote their businesses? Organize and work together, for one. All over the country a phenomenon known as a shop hop is winning favor with retailers and customers alike. Simply put, groups of stores within geographical locations network together to host consumer visits during a specific time period. These stores share a common denominator; they may be in the same town or region or they specialize in the same type of goods, sewing and quilting products, for example. The bottom line is that retailers who otherwise might be described as competitors put agendas aside and cooperate to create more business for everyone.