The biblical adage "ask and you shall receive" applies when it comes to getting the most out of retailer-manufacturer relationships. Yet many independent retailers are not aware of the many marketing resources that vendors willingly offer, upon request, at little or no cost. CNA does not advocate stalking your vendors for "free stuff" on a regular basis. However, there will be times when vendors can provide marketing support that could enhance your promotional efforts and ultimately, increase sales.
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