Mid-Year Trend Report

摘要

For this trend report we've added a rating system. Five stars designate Mega Trend: there's staying power for all age groups and all regions. Four stars signify the trend is strengthening. Three stars signify the trend applies to most categories of retail and is stronger with some age groups than others. Two stars: survey your customers about this one. One lonely star does not mean less important, simply that there is a regional twist to the trend.