Marla Maertin and her husband Pete own Hobby World in North Tonawanda, N.Y., and they've learned that it's tough going up against the big guys. They knew they had to reinvent themselves to compete, but how? "We knew we had to find a niche that the chains weren't servicing. We looked around and decided the area being neglected was KIDS! And we found that as we started classes with kids, their moms and grandmas started getting involved with stamping, gel pens and beading," says Maria.
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