On the Road Again

摘要

Each of these stores had a niche that made them special. Customers clearly enjoyed their shopping experience and were ready to tell all their family and friends to visit these 'in' stores. Word of mouth spreads quickly about stores like these. Consider it part of your education―like a workshop or seminar at a trade show―to take the time to check out other stores in nearby communities or in areas you visit. It certainly will be worthwhile and an eye-opening experience. Each store will give you an insight on establishing some innovative ways to help you increase your customer base. It's never a secret why a store is successful. These owners found their niche and were willing to work hard to develop it. They put in long hours to find ways to make the store run smoother. They searched magazines and attended trade shows to uncover unique products and show a willingness to handle any special request.