Disney and Mary Engelbreit; World Wrestling Federation and Thomas Kinkade; Coke and Eddie Bauer. Quick, what do these seemingly disparate companies have in com-non? They all are selling their image/brand for the creation of licensed products. Licensed products are as ubiquitous as bottled water. Strong branding campaigns and savvy marketing develops a following for specific items amongst collectors, fans and enthusiasts. Offerings of licensed products are growing in the craft and hobby industry, so much so that CNA has added showcases of licensed products to several issues each year.
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