Sharing Good Ideas

摘要

Almost a hundred years ago, dramatist Wilson Mizner said something like this: "If you steal from one author, it's plagiarism; if you steal from many, it's research." Well, I've done lots of research in my career. The only difference is that I give the authors credit. I love sharing good ideas I find, especially with independent retailers. I've told you about Debbie Allen, the Shameless Marketing guru, and her book Confessions of Shameless Self Promoters. Well, now Debbie has an email marketing newsletter filled with great ideas. Here's an excerpt from a recent newsletter, reprinted with her permission.