Behind every true success is a solid foundation. A celebrity chef may have years of training at culinary schools and numerous restaurants. A violin prodigy may have unusual talent, but supplemented by instruction and practice. A gorgeous watercolor painting starts with the right paper and thoughtful design. In all craft projects, the attractive end result is because the right combination of components were put together in a well executed, deliberate manner. Offering inspiring ideas in a craft store is no different. You must start with a good foundation. It's so easy to get excited about the next big trend or the hot new product. But buyers beware: Neglecting the core of the category will lead to a downward spiral throughout the department. A solid product foundation is what a customer needs.
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