Know thy PAPER

摘要

What do origami, collage, die cuts, quilling, scrapbooking and cardmaking have in common? They all use paper, and customers who enjoy those crafts are looking to you to meet their needs. For those making buying decisions, a little education about specialty papers goes a long way in turning a store's paper into profits. "It's important to learn about the different qualities and suggested applications for specialty papers," says Suzanne McNeill of Design Originals. "A sales staff that is educated on papers and is knowledgeable about helpful hints and techniques is better equipped to serve your customers." Learn from sales reps, Internet sites and books.