A Conversation with Robyn Waters, Ambassador of Trends and Champion of Design

摘要

This is the second part of CNA's interview with Robyn Waters, founder and president of RW Trend, LLC, a newly formed trend and design consulting company based in Minneapolis, Minnesota. Ms. Waters will be a keynote speaker at the 2005 CHA Show on Sunday, February 13, in Atlanta, Georgia. Waters has over 25 years of experience tracking and translating trends into sales and profit She is described as an Ambassador of Trends, a Champion of Design, a Builder of Brands, a Purveyor of Passion and a Cheerleader of Possibilities. Most recently, Waters was vice president of Trend, Design and Product Development for Target. Under her direc-tion, the trend and design team traveled the world tracking and translating trends into unique product designs that enhanced Target's upscale brand image of "Expect More, Pay Less," CNA's Beth Mauro conducted this interview for CNA.