New products in the pen/marker category exemplify how these products have moved beyond the realm of writing instruments to become craft tools. Pens and markers are employed for a wide variety of projects and the raging popularity of scrapbooking and card making has manufacturers developing new products that add to the fun of writing, drawing and embellishing. Because of their pervasive use by crafters and noncrafters alike, pens and markers offer an opportunity for retailers to gain add-on sales simply by promoting pens at point of sale and in classes.
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