Name Brands

摘要

Knitters aren't usually ones to be swayed by designer names, but there are a few labels that make their hearts race just a little faster. Lately, more and more yarn ball bands are carrying the names of high-profile knitwear designers, and knitters can't wait to get their hands on those products. What's in a name, you ask? For starters, customers like (and trust) the familiar. Thanks to classes, lectures, books and magazines, the designers whose names are gracing today's yarn labels are well known to knitters. Browsing through your yarn bins and coming across a designer name they know gives them confidence in their purchase and the outcome of their project. And since all of these yarn lines have great pattern support in the form of leaflets, pattern books and how-to titles, they offer the consumer nicely coordinated package deals.