We've Got Male

摘要

When we asked scrapbook shops around the country how they intend to improve business this year, most say they hope to expand their loyal customer base. More people coming into the shop equates to more sales. It's a sensible profit-oriented goal when you consider that it costs twice as much to sell your products and services to new customers as it does to repeat customers. Where can you find an army of scrapbookers to court? Men might be the perfect target for your marketing campaign for new customers.