Research Translates to Trade Shows

摘要

This summer, there really is one show that works for you. That's because the July 20-22, 2007 CHA Summer Convention and Trade Show is an association-driven event. So all of us—from show management to our exhibitors and attendee members—have a vested interest in the summer show's continued growth and success. But our definition of success is different from that of a traditional trade show management company. We do not succeed if the show is profitable for us, but only when it is profitable for the members of this great industry.