What's Happening :: Fuel cells are large containers that use hydrogen gas to generate power. Because they create no emissions, they also generate good publicity for companies concerned about their carbon footprints. At the First National Bank of Omaha, fuel cells provide high reliability and make a bold environmental statement to bank and credit card customers. Google uses fuel cells from Bloom Energy to power parts of its Mountain View, Calif., headquarters facility-also to prove its commitment to green computing. However, although the technology has been in use for more than 10 years, it has failed to become widely adopted, says Jim Tully, a Gartner analyst.
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