E-Cinema, is the high quality projection or playback of featured content, such as advertisements, feature films, sport events, and movie trailers and refers to playback and projection of content that is produced either when the entire creation process is digital, or when content is converted from 16 or 35mm print to digital format. The use of enhanced high definition equipment and projectors to play back digital content results in better quality than when screening traditional 35mm analog prints. To understand the full potential of digital cinema, it is worthwhile taking a look at the conventional motion picture value chain.
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