Meet the chief

摘要

After being eight years without a Cinema, the town of Redditch saw the opening of a brand new Apollo Cinema in March 2007, and I was interested to go and have a look at it and to talk with those involved. It is a cinema within a shopping centre, but quite different from many of its type, because it exclusively occupies the top floor of the Kingfisher Shopping Centre development, so that once you have got up there, by lift or escalator, you are no longer aware of the shops, and the whole spacious cinema, with its bars, refreshment areas and leisure facilities might just as well be on ground level.