A whole new world as Cineworld goes digital and 3D

摘要

Following an announcement in late January that Cineworld had signed an agreement with NEC to double the number of digital Cineworld screens, I went to see Cineworld's largest multiplex, the twenty-screen ex-Virgin, ex-UGC site at Sheffield's Valley Centertainment park, where the cinema acts as the magnet to draw in visitors from a wide area surrounding the city to a venue that includes ten-pin bowling, at least nine restaurants, plus a specialised family entertainment centre. There is plenty of car-parking (surprisingly full when I visited on a Wednesday afternoon) and as well as being close to the M1 motorway the cinema benefits from being on Sheffield's Supertram route that allows people to easily get to the out of town site during the days and evenings.