How entrepreneurs' Zhong-yong thinking improves new venture performance: The mediating role of guanxi and the moderating role of environmental turbulence

摘要

Purpose The purpose of this paper is to focus on the cultural cognition of Chinese Zhong-yong thinking, which is deeply rooted in Chinese Confucius culture, and to examine how entrepreneurs' Zhong-yong thinking is related to new venture performance through guanxi network, and also examine how environmental turbulence affects the influencing mechanism.