Jumping into the Canoe

摘要

If you answered: "I've got the string," you've just achieved security clearance to read on about the cable industry's Project Canoe. Project Canoe is an industry-wide initiative that seeks to build a common advertising platform that will allow the cable industry, for the first time, to broadcast ads nationally or across entire marketing regions, and track when the ads were played out. That's expected to help cable nab some of the advertising dollars that are currently going to broadcast networks or the Internet. Project Canoe, which supposedly got its name from everyone in the cable industry paddling in unison toward the single advertising platform, will have something that other providers won't; namely, the ability to offer interactive ads.