Web-based media hits fast track

摘要

The pursuit of market opportunities for interactive Web-based entertainment media has moved onto two fast tracks, one devoted to exploiting minimal access speeds to deliver streamed multimedia content, and the other focused on trumping this with media streams that operate in the multi-megabit realm. For players in the first category of streamed service development, the good news is that technical tools now at their disposal give them a much higher level of quality to work with in their content strategies than seemed possible just a few months ago.